Portfolio
Cherry Cosmetics Marketing Plan
I collaborated with another student on a group assignment as part of the Marketing Fundamentals course. As part of the branding process, we conducted an extensive situational analysis, which examined market trends, competitors, and market positioning. Throughout the project, I was primarily responsible for research and design, as well as concept creation and curation.
Gun Control Australia Project Plan
As a part of the Project Hub unit, I worked with a team of students to develop a strategic plan for Gun Control Australia. We did a thorough analysis of existing marketing and communication efforts and conducted research to supply advice on how to improve and grow their reach to new audiences and potential supporters.
My role within the team was within the social media analysis and recommendations portion, providing a strategy for their social media communication in the future to enhance stakeholder engagement.
LittleCanberra Social Media Content Strategy
Within the Digital Engagements and Analytics unit, I worked with a team to create a social media account that focused on all things Canberra. From our initial concepts, we created an extensive social media strategy that encapsulated all elements of initial research as well as the proposed implementation. My role within the team surrounded the creative concept for the account as well as the visual focus of imagery and branding.
UC Arena - Project Plan
Within the Project Hub unit, I worked with a team of students to create a strategic communication and branding plan for the concept of an arena on the UC Campus. We worked closely with the client to create a hypothetical approach for implementation as well as suggested routes of communication methods.
We created live accounts and actively engaged with members of the community within our efforts. My role within the team consisted as the Content and Social strategist, focusing on social media tactics and content strategies that could be implemented.
